As a marketer, have you considered becoming specialized in a niche industry? In her marketing career, Rebecca Pollard has held several roles in the pet industry (Pet360, PetCo, GreatPet) from a merchandise buyer to CMO. She joins The Marketing Careers Podcast to give tons of tips and insights on the marketing career moments that will help shape your journey - from the importance of a Career Council, to the value of setting professional goals, to navigating from contributor to manager roles.
Aligning your marketing career with a niche industry can be valuable and provide a strong foundation.
CMO at pet industry start up GreatPet, Rebecca Pollard, shares her insights and tips to help you navigate your job search, effectively manage a marketing team, turn failures into learnings, and how to transition from contributor to marketing manager and leader.
Connect with Rebecca Pollard
via Linkedin: linkedin.com/in/rebeccalpollard/
via email: rebecca (at) greatpet (dot) com
via website: www.greatpetmedia.com
Resources from this episode:
- Marketing Tech for measuring customer LTV: lifetimely.io/
- The "4 Rooms of Change" team building exercise explained here -
youtube.com/watch?v=j1dIiizegHE
Marketing Career Resources:
Find the right Marketing Skills Course for you:
- themarketinghelp.co/linkedinlearning
Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses
Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe