What does a Marketing Career Path in Social Strategy & Selling look like? What is Social Selling & Employee enablement? And why are most companies doing a horrible job at maximizing the value of it? Listen to Jen Gutman -- Director of Social Strategy & Enablement at Oktopost -- share her tips on knowing how to discuss social selling with leadership, and which 3 personas you WILL encounter when trying to execute social selling successfully.
A marketing career path in social strategy and social selling only requires you to be curious about helping people and businesses share value.
Establishing processes that empower employees to be evangelists, for your company and industry, in social media is an overlooked social strategy.
Jen discusses her experiences identifying key internal personas and establishing strong internal relationships that support a strong social selling infrastructure.
Our guest, Jen Gutman, turned her inquisitive nature, and a MBA in counter-terrorism, into successful sales and customer support roles into a social strategy role at B2B Social Media Management platform - Oktopost. .
Connect with Jen Gutman:
via Linkedin: linkedin.com/in/jennifergutman
via Email: jen @ oktopost dot com
Learn more about jobs @ Oktopost here - oktopost.com/careers
Check out Linkedin's Social Selling Index here: bit.ly/tmhssi
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