The Marketing Careers Podcast

3 Factors That Matter To Marketing Role Hiring Managers

Episode Summary

These are 3 factors that matter to the hiring manager for that marketing role you pursue. Plus, do's and dont's for each.

Episode Notes

Access all podcast episodes here.

First, start by Googling your name.

What do you find? Are you seeing content that is supportive of what you’re trying to accomplish in your marketing career journey?
If not, feel free to contact me to discuss.

First Factor: Your LinkedIn Profile -

• Over 90% of recruiters rely on the site, according to data from the
  Society of Human Resource Management.

- Do - Research best practices. Add relevant media/articles/school
projects. Use Linkedin Publish to post content relevant to your
marketing craft or skill.

- Don’t - Assume that your resume is the only career summary a hiring
manager will review.

Resources for Linkedin Profiles:

• Profile tips from the Content Marketing Institute

• Profile tips from Money

Second Factor: Your Resume -

• One question I always get - "Should my resume be more ‘creative’ than a standard word doc template?"
• My answer is - "It's the content of you that matters..no matter how creative the resume is."

- Do - Use this formula when summarizing your bullet points for your internship, co op or most recent marketing role.

• “I [increased/decreased x] by [y%] over the course of [time frame] by executing [specific strategy or tactic]

• Intern example - “I helped increase monthly leads from social media by 13%, over the course of 3 months, by researching competitor tactics and executing a sharing contest”

• Experienced professional example - “I drove the plan that grew efficient paid media revenues, Year over Year, by executing a competitive bidding strategy & consistent conversion rate testing cadence”

- Don’t - Use an objective statement - hiring managers know you want the role..that’s why they have your resume. Use the space for a summary on how you’ve driven growth or results & can help the company.

Third Factor: Proactive Applied Learning -

• This is largely rooted in certifications and other ancillary education or training that strengthens your marketing craft or skills.

• Notice this isn’t just about ‘Getting certified’.

• This Proactive Applied Learning is about having a strong balance between the "what" - certification/supplemental courses/learnings and the "how" - put them in action for client or side project.

- Do - Find the right certification / online course that best fits your marketing interests, crafts or career journey -- please consider Google Analytics as a first step.

- Don’t - Rush to get certified without having a plan on how you will implement what you’ve learned.

• Remember, you can always stand up a free website as a testing ground for your newly found learnings. Sharing an example like that is much more appealing to a hiring manager then a list of empty certifications.

Other Certifications:

Google analytics: Popular Certification

Google Adwords: A must for paid search

Hubspot Academy: Content, Email, Sales

Facebook Blueprint: Facebook ads certification ($150)

SEO specific from MOZ: Deeper overview

Paid Search specific from WordStream: Deeper overview

Twitter Academy: Badges for completion

Basic HTML and CSS coding: Important for website and email updates

DigitalMarketer: For when you’re in your role for 1-2 years.